walking around in the streets of bangkok, i ran into this soda machine by a dark alley. i have always been fascinated with type, calligraphy, the stroke of a letter, a straight line juxtaposed by a curved accent. it’s an exhilarating experience to witness the bravery of a letter. so it’s no surprise i was stunned by these backlit letters on red. there was also a tickle in the brain to see a sign that has become so ubiquitous across the planet being shown in a different language, i stand thrilled to experience the unknown.